NU Learning Resource Center OPAC catalog › Details for: Persuasive business proposals : writing to win more customers, clients, and contracts /

Normal view MARC view ISBD view

Persuasive business proposals : writing to win more customers, clients, and contracts / Tom Sant

By: Sant, Tom [author]Material type: Text

TextPublication details: New York: AMACOM, American Management Association, 2012Edition: Third EditionDescription: viii, 280 pages : illustrations ; 23 cmISBN: 9780814417850Subject(s): PROPOSAL WRITING IN BUSINESS | PERSUASION (RHETORIC)LOC classification: HF 5718.5 .S36 2012

Contents:

Section 1. Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- Section 2. A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- Section 3. The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- Section 4. How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges

Item type:

Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )
Comments ( 0 )

Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	General Education	General Circulation	GC HF 5718.5 .S36 2012 (Browse shelf (Opens below))	c.1	Available		NULIB000008283

Browsing National University - Manila shelves, Shelving location: General Circulation, Collection: General Education Close shelf browser (Hides shelf browser)

Previous								Next
Previous	GC HF 5657.4 .E35 2008 Fundamental managerial accounting concepts	GC HF 5657.4 .H55 2009 c.2 Managerial accounting Creating value in a dynamic business environment /	GC HF 5718.5 .F74 2010 Writing winning business proposals /	GC HF 5718.5 .S36 2012 Persuasive business proposals : writing to win more customers, clients, and contracts /	GC HF 1106 .G46 2013 Educating for values-driven leadership : giving voice to values across the curriculum /	GC HF 538 .C66 1992 Bad lies in business The commonsense guide to detecting deceit in negotiations, interviews and investigations /	GC HF 5381 .M37 2011 Personal development for work and life /	Next

Includes index.

Section 1. Seven deadly sins --
A good proposal is hard to find : but it's worth looking --
Recognizing reality --
Rushing to the exits --
Section 2. A primer on persuasion --
Understanding persuasion --
Winning by a nose: the structure of persuasion --
Seven magic questions : how to develop a client-centered message --
Why the inuit hunt whales and other secrets of customer behavior --
The cicero principle : how to avoid talking to yourself in print --
Fluff, guff, geek and weasel : the art of saying what you mean --
Weaving your web : how to pull it all together from the start --
Section 3. The art of the part : where to put your effort --
Letter proposals --
The structure and key elements of formal proposals --
Writing the business case --
Recommending and substantiating your solution --
Persuasive answers to rfp questions --
Presenting evidence and proving your points --
Gathering and tailoring reusable content --
Section 4. How to manage the process without losing your sanity --
Deal or no deal? : qualifying the opportunity --
An overview of the proposal development process --
The pursuit of perfection : editing your proposal --
The packaging is part of the product --
Presenting your proposal --
Tracking your success --
Creating a proposal center of excellence --
Special challenges

There are no comments on this title.

to post a comment.