Principles of marketing / Louis E. Boone and David L. Kurtz
Material type:
TextPublication details: Andover : Cengage, c2013Description: xvii, 427 pages : illustrations ; 26 cmISBN: 9781285918914Subject(s): MARKETINGLOC classification: HF 5415 .B66 2013
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
|
Books
|
LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 5415 .B66 2013 (Browse shelf (Opens below)) | c.1 | Available | NULIB000008684 |
Browsing National University - Manila shelves, Shelving location: General Circulation, Collection: Gen. Ed. - CBA Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| GC HF 5414 .Z56 2015 Social media marketing all-in-one for dummies | GC HF 5415 .A76 2011 Marketing : an introduction / | GC HF 5415 .B13 1994 Marketing / | GC HF 5415 .B66 2013 Principles of marketing / | GC HF 5415 .E86 1990 Marketing / | GC HF 5415 .F47 2013 Marketing / | GC HF 5415 .F47 2013 Marketing / |
Chapter 1. Marketing: The art and science of satisfying customers --
Chapter 2. The marketing environment, ethics, and social responsibility --
Chapter 3. Consumer behavior --
Chapter 4. Marketing research and sales forecasting --
Chapter 5. Market segmentation, targeting, and positioning --
Chapter 6. Product and service strategies --
Chapter 7. Pricing concepts --
Chapter 8. Pricing strategies --
Chapter 9. Marketing channels and supply chain management --
Chapter 10. Retailers, wholesalers, and direct marketers --
Chapter 11. Integrated marketing communications, advertising and public relations --
Chapter 12. Personal selling and sales promotion.
There are no comments on this title.