NU Learning Resource Center OPAC catalog › Details for: Marketing research kit for dummies /

Normal view MARC view ISBD view

Marketing research kit for dummies / Michael R. Hyman and Jeremy J. Sierra

By: Hyman, Michael R [author]Material type: Text

TextPublication details: Hoboken, N.J.: John Wiley, 2010Description: xiv, 392 pages : illustrations ; 24 cmISBN: 9780470520680Subject(s): MARKETING RESEARCHLOC classification: GC HF 5415.2 .H96 2010

Contents:

Marketing research: learn it, live it, love it -- Surveys: a great way to research -- More methods to meet your needs -- Collecting, analyzing, and reporting your data -- The part of tens.

Summary: Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data

Item type:

Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 3 )
Comments ( 0 )

Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415.2 .H96 2010 (Browse shelf (Opens below))	c.1	Available		NULIB000008755

Includes index.

Marketing research: learn it, live it, love it --
Surveys: a great way to research --
More methods to meet your needs --
Collecting, analyzing, and reporting your data --
The part of tens.

Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data

There are no comments on this title.

to post a comment.