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Sponsorship in marketing : effective communication through sports, arts, and events / T. Bettina Cornwell

TextPublication details: London : Routledge, 2014Description: xiv, 166 pages : illustrations ; 25 cmISBN: 9780415739801Subject(s): SPONSORING | MARKETING INSTRUMENT | CORPORATE SPONSORSHIPLOC classification: HD 59.35 .C67 2014

Contents:

Background basic -- Sponsorship essentials -- Advanced and specialized topics

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Physical Education - Sports and Wellness	General Circulation	GC HD 59.35 .C67 2014 (Browse shelf (Opens below))	c.1	Available		NULIB000009243

Includes bibliographical references and index.

Background basic -- Sponsorship essentials -- Advanced and specialized topics

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