The PR professional's handbook : powerful, practical communications / Caroline Black
Material type:
TextPublication details: Great Britain : Kogan Page Limited, c2014Description: vii, 366 pages ; 24 cmISBN: 9780749468422Subject(s): PUBLIC RELATIONSLOC classification: HD 59 .B53 2014
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National University - Manila | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HD 59 .B53 2014 (Browse shelf (Opens below)) | c.1 | Available | NULIB000009294 |
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| GC HD 56 .K35 1996 c.3 The Balanced scorecard : translating strategy into action / | GC HD 588 .M8 1993 Discipline, grievance and dismissal / | GC HD 59 .A97 2015 Strategic public relations management : planning and managing effective communication programs / | GC HD 59 .B53 2014 The PR professional's handbook : powerful, practical communications / | GC HD 59 .C337 2015 Chartered public relations : lessons from expert practitioners / | GC HD 59 .L36 2015 Applied public relations : Cases in stakeholder management / | GC HD 60 .B42 2014 Corporate social responsibility : definition, core issues, and recent developments / |
Includes bibliographical references and index.
The role and importance of public relations in organizations -- Key theories for public relations practitioners -- The professional public relations practitioner -- Planning and evaluating public relations -- Public relations, marketing and related disciplines -- Understanding audiences -- Using the right communications channels and tactics -- Creativity in public relations -- Visual communications -- Public relations essentials for issues, incidents and crises -- Essential skills for the PR practitioner
The PR professional's handbook offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown of the individual skills required in briefing, writing and presenting. The book covers role and importance of PR and communications in organizations, key theories for PR skills and related disciplines and communications channels and creativity.
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