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Services marketing : an integrated approach / Raymond P. Fisk, Stephen J. Grove and Joby John

By: Fisk, Raymond P [author]Contributor(s): Grove, Stephen J [co-author] | John, Joby [co-author]Material type: Text

TextPublication details: Ohio : Cengage, c2014Edition: Fourth EditionDescription: xxiii, 261 pages : illustrations ; 26 cmISBN: 9781285057132Subject(s): BUSINESS AND MANAGEMENT | SERVICE INDUSTRIES MANAGEMENT | SERVICE INDUSTRIES MARKETINGLOC classification: HD 9980.5 .F57 2014

Contents:

Part 1. Foundations of services marketing -- Part 2. Creating the interactive experience -- Part 3. Promising the interactive service experience -- Part 4. delivering and ensuring a successful customer -- Part 5. Management issues in services marketing.

Summary: Interactive Services Marketing, fourth edition, covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions both in face-to-face communication and in connections through technology.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HD 9980.5 .F57 2014 (Browse shelf (Opens below))	c.1	Available		NULIB000009295

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Previous	GC HD 4904.7 .P43 2013 Human capital analytics : how to harness the potential of your organization's greatest asset /	GC HD 9980.5 .D388 2003 Managing services : using technology to create value /	GC HD 9980.5 .D388 2003 c.2 Managing services : using technology to create value /	GC HD 9980.5 .F57 2014 Services marketing : an integrated approach /	GC HD 23 .P48 2011 Management for dummies /	GC HD 2741 .S84 2011 Governance, risk management, and compliance : it can't happen to us - avoiding corporate disaster while driving success /	GC HD 2741 .V35 2013 Corporate governance regulation : how poor management is destroying the global economy /	Next

Includes index.

Part 1. Foundations of services marketing --
Part 2. Creating the interactive experience --
Part 3. Promising the interactive service experience --
Part 4. delivering and ensuring a successful customer --
Part 5. Management issues in services marketing.

Interactive Services Marketing, fourth edition, covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions both in face-to-face communication and in connections through technology.

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