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International marketing / Michael R. Czinkota...and 4 others

By: Czinkota, Michael [author]Contributor(s): Ronkainen, Ilkka A [co-author] | Sutton-Brady, Catherine [co-author] | Beal, Tim [co-author] | Stegemann, Nicole [co-author]Material type: Text

TextPublication details: Australia: Cengage Learning, 2014Edition: 3rd Asia-Paciific EditionDescription: xviii, 582 pages : illustrations ; 26 cmISBN: 9780170237871Subject(s): EXPORT MARKETINGLOC classification: HF 1416 .I58 2014

Contents:

Part 1. The international environment -- Part 2. International market entry -- Part 3. International marketing mix.

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 1416 .I58 2014 (Browse shelf (Opens below))	c.1	Available		NULIB000009374

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Previous	GC HF 1017 .W45 2014 c.4 Introduction to business statistics /	GC HF 1171 .S61 2005 Teaching of commerce /	GC HF 1359 .A77 2001 International economics /	GC HF 1416 .I58 2014 International marketing /	GC HF 1416 .K68 2011 Global marketing management /	GC HF 5145. R93 1981 A Guide to marketing /	GC HF 5351 .C65 1997 Be creative : the toolkit for business success /	Next

Part 1. The international environment --
Part 2. International market entry --
Part 3. International marketing mix.

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