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Marketing foundations / G. Tomas M. Hult, O. C. Ferrell and William M. Pride

By: Hult, G. Thomas M [author]Contributor(s): Pride, William M [co-author] | Ferrell, O. C [co-author]Material type: Text

TextPublication details: Mason, Ohio : South-Western/Cengage Learning, c2013Edition: 5th EditionDescription: xxx, 583 pages : illustrations ; 28 cmISBN: 9781133190974Subject(s): MARKETINGLOC classification: HF 5415 .H85 2013

Contents:

Part I: MARKETING STRATEGY AND ENVIRONMENT -- 1. Strategic Marketing Management -- 2. Developing & Implementing Marketing Strategies -- 3. The Global Marketing Environment -- Part II: MARKETING RESEARCH AND TARGET MARKET ANALYSIS -- 4. Information For Marketing Research -- 5. Selecting Target Markets -- Part III: CUSTOMER BEHAVIOR AND E-MARKETING -- 6. Consumer Behavior -- 7. Business Buying Behavior -- 8. International Marketing -- 9. Digital Marketing and Social Media -- Part IV: PRODUCT DECISIONS -- 10. Product Decisions -- 11. Developing and Managing Goods and Services -- Part V: PRICING DECISIONS -- 12. Strategic Pricing Management -- 13. Pricing Decisions -- Part VI: DISTRIBUTION DECISIONS -- 14. Supply-Chain Management and Marketing Channels -- 15. Retailing, Wholesaling and Direct Marketing -- Part VII. Promotion Decisions -- 16. Integrated Marketing Communications -- 17. Advertising and Public Relations -- 18. Personal Selling and Sales Promotion

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415 .H85 2013 (Browse shelf (Opens below))	c.1	Available		NULIB000009376

Part I: MARKETING STRATEGY AND ENVIRONMENT --
1. Strategic Marketing Management --
2. Developing & Implementing Marketing Strategies --
3. The Global Marketing Environment --
Part II: MARKETING RESEARCH AND TARGET MARKET ANALYSIS --
4. Information For Marketing Research --
5. Selecting Target Markets --
Part III: CUSTOMER BEHAVIOR AND E-MARKETING --
6. Consumer Behavior --
7. Business Buying Behavior --
8. International Marketing --
9. Digital Marketing and Social Media --
Part IV: PRODUCT DECISIONS --
10. Product Decisions --
11. Developing and Managing Goods and Services --
Part V: PRICING DECISIONS --
12. Strategic Pricing Management --
13. Pricing Decisions --
Part VI: DISTRIBUTION DECISIONS --
14. Supply-Chain Management and Marketing Channels --
15. Retailing, Wholesaling and Direct Marketing --
Part VII. Promotion Decisions --
16. Integrated Marketing Communications --
17. Advertising and Public Relations --
18. Personal Selling and Sales Promotion

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