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Principles of marketing / Roberto G. Medina

By: Medina, Roberto G [author]Material type: Text

TextPublication details: Manila : Rex Book Store, c2008Edition: Revised EditionDescription: xv, 326 pages ; 21 cmISBN: 9789712352423Subject(s): MANAGEMENT | MANAGEMENT -- PHILIPPINESLOC classification: HF 5415 .M43 2008

Contents:

CHAPTER 1. An Overview of Marketing -- 2. Consumer Behavior -- 3. The Buying Behavior of Organizational Markets -- 4. Market Segmentation and Targeting -- 5. Marketing Research and information systems -- 6. The Product -- 7. The Price -- 8. Marketing Channels -- 9. Physical distribution -- 10.T Retailing and wholesaling -- 11. Personal Selling -- 12. Advertising, Public relations and Sales Promotion -- 13. Services Marketing and Non- Business Marketing -- 14. International Marketing -- 15. Marketing Planning and control -- 16. Marketing and society -- 17. Mini-Cases.

Summary: Three new chapters are added to the original fourteen, "Consumer Behavior" , "The Buying Behavior of Organizational Markets" and "Mini-Cases".

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Books	LRC - Annex II	National University - Manila	Marketing Management	Filipiniana	FIL HF 5415 .M43 2008 c.1 (Browse shelf (Opens below))	c.1	Available	NULIB000000356
Books	LRC - Annex II	National University - Manila	Marketing Management	Filipiniana	FIL HF 5415 .M43 2008 c.2 (Browse shelf (Opens below))	c.2	Available	NULIB000009411
Books	LRC - Annex II	National University - Manila	Marketing Management	Filipiniana	FIL HF 5415 .M43 2008 c.3 (Browse shelf (Opens below))	c.3	Available	NULIB000016724

Includes bibliographical references and index.

CHAPTER
1. An Overview of Marketing -- 2. Consumer Behavior -- 3. The Buying Behavior of Organizational Markets -- 4. Market Segmentation and Targeting -- 5. Marketing Research and information systems -- 6. The Product -- 7. The Price -- 8. Marketing Channels -- 9. Physical distribution -- 10.T Retailing and wholesaling -- 11. Personal Selling -- 12. Advertising, Public relations and Sales Promotion -- 13. Services Marketing and Non- Business Marketing -- 14. International Marketing -- 15. Marketing Planning and control -- 16. Marketing and society -- 17. Mini-Cases.

Three new chapters are added to the original fourteen, "Consumer Behavior" , "The Buying Behavior of Organizational Markets" and "Mini-Cases".

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