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World class communication : how great CEOs win with the public, shareholders, employees, and the media / Virgil Scudder and Ken Scudder

By: Scudder, Virgil [author]Contributor(s): Scudder, Ken [co-author]Material type: Text

TextPublication details: New Jersey : John Wiley & Sons, Inc., c2012Description: xviii, 218 pages ; 25 cmISBN: 9781118230053Subject(s): COMMUNICATION IN MANAGEMENT | COMMUNICATION IN ORGANIZATIONS | PUBLIC RELATIONSLOC classification: HD 30.3 .S38 2012

Contents:

The essentials of successful communication -- Vital constituencies -- The Media factor -- Public appearances -- The world outside -- It's crunch time

Summary: The CEO has to communicate with diverse audiences. Many people and organizations can have an impact on a company's fortunes, including shareholders, the media, employees, unions and government. The book gives tools for the succesful CEO.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HD 30.3 .S38 2012 (Browse shelf (Opens below))	c.1	Available		NULIB000009549

Includes index.

The essentials of successful communication -- Vital constituencies -- The Media factor -- Public appearances -- The world outside -- It's crunch time

The CEO has to communicate with diverse audiences. Many people and organizations can have an impact on a company's fortunes, including shareholders, the media, employees, unions and government. The book gives tools for the succesful CEO.

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