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The Rx factor : strategic creativity in pharmaceutical marketing / Pavan Choudary

By: Choudary, Pavan [author]Material type: Text

TextPublication details: [Place of publication not identified] : Wisdom Village Publications, c2009Description: 124 pages : illustration ; 22 cmISBN: 9788190655583Subject(s): PHARMACEUTICAL INDUSTRY -- INDIA | DRUGS -- INDIA -- MARKETING | PHARMACEUTICAL POLICY -- INDIALOC classification: HD 9672.I52 .C46 2009

Contents:

Foreword - President, Pharmacy Council of India -- Introduction -- Part A. Understanding the Rx Factor -- Part B. Creative Working of the Rx Factor -- Epilogue -- References -- Subject Index -- Brand Index -- Company Index -- List of Figures.

Summary: The Book has received the Pharmacy Council of India Endorsement by the President. The book's initial worldwide appreciation: For the first three years since its publication, The Rx Factor stayed among the top three titles, from among 665 books on Healthcare marketing and advertising worldwide. It has also been judged as one of the most reviewed Pharma-marketing books, has figured among the best books in its genre and even been recommended by Kip Piper- perhaps the best known Healthcare strategists in the world, who has even served as Advisor to the US Presidential committees on healthcare.

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Main	National University - Manila	Pharmacy	General Circulation	GC HD 9672.I52 .C46 2009 (Browse shelf (Opens below))	c.1	Available		NULIB000009616

Includes bibliographical references and index.

The Book has received the Pharmacy Council of India Endorsement by the President. The book's initial worldwide appreciation:

For the first three years since its publication, The Rx Factor stayed among the top three titles, from among 665 books on Healthcare marketing and advertising worldwide. It has also been judged as one of the most reviewed Pharma-marketing books, has figured among the best books in its genre and even been recommended by Kip Piper- perhaps the best known Healthcare strategists in the world, who has even served as Advisor to the US Presidential committees on healthcare.

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