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Principles of advertising and IMC / Tom Duncan

By: Duncan, Tom [author]Material type: Text

TextPublication details: Chicago, IL: McGraw-Hill/Irwin, c2005Edition: Second EdiitonDescription: xxvii, 774 pages : color illustrations ; 29 cmISBN: 71250409Subject(s): BRAND NAME PRODUCTS -- MARKETING -- MANAGEMENTLOC classification: HF 5415.13 .D86 2005

Contents:

How brands are built -- Basic MC strategies for building brands -- Creating, sending, and receiving brand messages -- The marketing communication functions -- The big picture

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415.13 .D86 2005 (Browse shelf (Opens below))	c.1	Available		NULIB000009659

Includes index.

How brands are built --
Basic MC strategies for building brands --
Creating, sending, and receiving brand messages --
The marketing communication functions --
The big picture

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