NU Learning Resource Center OPAC catalog › Details for: Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /

Normal view MARC view ISBD view

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar

By: Kumar, Nirmalya [author]Material type: Text

TextPublication details: Boston, Mass.: Harvard Business School Press, 2004Description: xv, 270 pages : illustrations ; 24 cmISBN: 9781591392101Subject(s): MARKETING | STRATEGIC PLANNINGLOC classification: HF 5415 .K86 2004

Contents:

From marketing as a function to marketing as a transformational engine -- From market segments to strategic segments -- From selling products to providing solutions -- From declining to growing distribution channels -- From branded bulldozers to global distribution partners -- From brand acquisitions to brand realization -- From market-driven to market-driving -- From strategic business unit marketing to corporate marketing

Item type:

Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )
Comments ( 0 )

Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415 .K86 2004 (Browse shelf (Opens below))	c.1	Available		NULIB000009664

Includes index.

From marketing as a function to marketing as a transformational engine --
From market segments to strategic segments --
From selling products to providing solutions --
From declining to growing distribution channels --
From branded bulldozers to global distribution partners --
From brand acquisitions to brand realization --
From market-driven to market-driving --
From strategic business unit marketing to corporate marketing

There are no comments on this title.

to post a comment.