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E-marketing / Leonardo R. Garcia

By: Garcia, Leonardo R. Jr [author]Material type: Text

TextPublication details: Pasig City : Anvil Publishing Inc., c2010Edition: Revised EditionDescription: ix, 317 pages : illustrations ; 26 cmISBN: 9789712723520Subject(s): INTERNET MARKETING -- PHILIPPINES | MARKETINGLOC classification: HF 5415.1265 .G37 2010

Contents:

Introduction to e-marketing -- E-commerce vis-avis E-marketing -- The "enlightened" marketing model -- Internet advertising -- Connecting with the E-consumer -- Traditional media out. TRIMP Media in. -- Strategizing through your E-marketing plan -- E-marketing research : a comprehensive information resource -- Branding on the internet market -- Looking through a crystal ball.

Summary: This book aims to introduce the readers to the new philosophy of e-marketing, particularly as it applies to the Philippines business setting. Specifically, the book takes into consideration the following objectives in order to give readers a fairly good knowledge of e-marketing, and adopt new strategies in promoting a product, a service, or an idea.

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Marketing Management	Filipiniana	FIL HF 5415.1265 .G37 2010 (Browse shelf (Opens below))	c.1	Available		NULIB000009673

Includes bibliography.

Introduction to e-marketing --
E-commerce vis-avis E-marketing --
The "enlightened" marketing model --
Internet advertising --
Connecting with the E-consumer --
Traditional media out. TRIMP Media in. --
Strategizing through your E-marketing plan --
E-marketing research : a comprehensive information resource --
Branding on the internet market --
Looking through a crystal ball.

This book aims to introduce the readers to the new philosophy of e-marketing, particularly as it applies to the Philippines business setting. Specifically, the book takes into consideration the following objectives in order to give readers a fairly good knowledge of e-marketing, and adopt new strategies in promoting a product, a service, or an idea.

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