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International marketing / Philip R. Cateora, Mary C. Gilly and John L. Graham

By: Cateora, Philip R [author]Contributor(s): Graham, John L [co-author] | Gilly, Mary C [co-author]Material type: Text

TextPublication details: New York : McGraw-Hill/Irwin, c2013Edition: Sixteenth Edition / McGraw-Hill International EditionDescription: xxxiii, XXXIII, 638 pages : illustrations ; 29 cmISBN: 9789814646086Subject(s): MARKETING INTERNATIONALLOC classification: HF 1009.5 .C38 2013

Contents:

Part 1. An overview -- Part 2. The cultural environment of global markets -- Part 3. Assessing global market opportunities -- Part 4. Developing global marketing strategies -- Part 5. Implementing global marketing strategies -- Part 6. Supplementary material

Summary: Features topics that reflect the swift changes of the competitive global market. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this book helps students to see the cultural and environmental uniqueness of any nation or region.

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 1009.5 .C38 2013 (Browse shelf (Opens below))	c.1	Available		NULIB000009795

Includes index.

Part 1. An overview --
Part 2. The cultural environment of global markets --
Part 3. Assessing global market opportunities --
Part 4. Developing global marketing strategies --
Part 5. Implementing global marketing strategies --
Part 6. Supplementary material

Features topics that reflect the swift changes of the competitive global market. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this book helps students to see the cultural and environmental uniqueness of any nation or region.

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