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Principles of marketing / Cynthia A. Zarate

By: Zarate, Cynthia A [author]Material type: Text

TextPublication details: Quezon City : C & E Publishing Inc., c2014Description: xiii, 113 pages : illustrations ; 21 cmISBN: 9789719802181Subject(s): MARKETING -- PHILIPPINES | MARKETINGLOC classification: HF 5415.12.P6 .Z37 2014

Contents:

Chapter 1. Marketing : An Overview -- Chapter 2. Consumer Behavior -- Chapter 3. Business Buying Behavior -- Chapter 4. Market Segmentation -- Chapter 5. Marketing Mix -- Chapter 6. New Product Development -- Chapter 7. Service Marketing -- Chapter 8. Pricing and distribution channels -- Chapter 9. Promotion -- Chapter 10. New Trends in Marketing.

Summary: This book is designed as a preliminary text in Marketing. It is the always goal of the author to present the book in its simplest form, with activities to aid the learning of students.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Marketing Management	Filipiniana	FIL HF 5415.12.P6 .Z37 2014 (Browse shelf (Opens below))	c.1	Available		NULIB000009798

Includes bibliographical references and index.

This book is designed as a preliminary text in Marketing. It is the always goal of the author to present the book in its simplest form, with activities to aid the learning of students.

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