Advertising and IMC : principles and practice / Sandra Moriarty, Nancy Mitchell and William Wells
Material type:
TextPublication details: Harlow : Pearson, c2015Edition: Tenth Edition / Global EditionDescription: 669 pages : illustrations ; 28 cmISBN: 9789814628457Subject(s): ADVERTISINGLOC classification: HF 5823 .M67 2015
Contents:
PART 1 Principle --
PART 2 Principle: Be True to Thy Brand-and Thy Consumer --
PART 3 Practice: Developing Breakthrough Ideas in the Digital Age --
PART 4 Principle: Media in a World of Change --
PART 5 Principle: IMC and Total Communication
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Books
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 5823 .M67 2015 (Browse shelf (Opens below)) | c.1 | Available | NULIB000009799 |
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| GC HF 5823 .B387 2004 Advertising and promotion : an integrated marketing communications perspective / | GC HF 5823 .K11 2004 Advertising & sales promotion / | GC HF 5823 .K45 2013 Advertising for people who don't like advertising / | GC HF 5823 .M67 2015 Advertising and IMC : principles and practice / | GC HF 5823 .R68 2013 The Routledge companion to advertising and promotional culture / | GC HF 6146 .B37 2017 Social media marketing : a strategic approach / | GC HF 6181.T4 .M67 1990 J. Walter takeover : from divine right to common stock / |
Includes index.
PART 1 Principle --
PART 2 Principle: Be True to Thy Brand-and Thy Consumer --
PART 3 Practice: Developing Breakthrough Ideas in the Digital Age --
PART 4 Principle: Media in a World of Change --
PART 5 Principle: IMC and Total Communication
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