Business research methods / Donald R. Cooper and Pamela S. Schindler
Material type:
TextPublication details: New York : McGraw-Hill, c2014Description: xxvi, 692 pages : illustrations ; 27 cmISBN: 9789814646109Subject(s): BUSINESS -- RESEARCH -- METHODOLOGY | MANAGEMENT -- RESEARCH -- METHODOLOGYLOC classification: HD 30.4 .C66 2014
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HD 30.4 .C66 2014 (Browse shelf (Opens below)) | c.1 | Available | NULIB000009801 |
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| GC HD 30.3 .O35 2005 Strategic communication in business and the professions / | GC HD 30.3 .S38 2012 World class communication : how great CEOs win with the public, shareholders, employees, and the media / | GC HD 30.4 .C66 2011 Business research methods / | GC HD 30.4 .C66 2014 Business research methods / | GC HD 30.4 .E47 2001 Business research methods / | GC HD 30.4 .E47 2003 Business research methods / | GC HD 30.4 .K89 2006 Management research methodology : integration of principles, methods and techniques / |
Includes bibliographical references and index.
Part I : Introduction to business research -- Part II : The Design of business research -- Part III : The Sources and collection of data -- Part IV : Analysis and presentation of data
Our book is designed for a one-semester course although under no circumstances is it imagined that the entire book be covered.
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