Essentials of entrepreneurship and small business management / Norman M. Scarborough; Horizons edition contributions by Amar Preet Singh

By: Scarborough, Norman M [author]Material type: TextTextPublication details: London : Pearson Education Limited, c2013Edition: Sixth editionDescription: 648 pages : illustrations ; 28 cmISBN: 9780273779735; 0273779737Subject(s): SMALL BUSINESS -- MANAGEMENT | ENTREPRENEURSHIP | NEW BUSINESS ENTERPRISELOC classification: HD 62.7 .S33 2013
Contents:
The foundations of entrepreneurship -- Inside the entrepreneurial mind: from ideas to reality -- Designing a competitive business model and building a solid strategic plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful market plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing: debt and equity -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex II
National University - Manila
Gen. Ed. - CBA General Circulation GC HD 62.7 .S33 2013 c.1 (Browse shelf (Opens below)) c.1 Available NULIB000009803
Books Books LRC - Annex II
National University - Manila
Gen. Ed. - CBA General Circulation GC HD 62.7 .S33 2013 c.2 (Browse shelf (Opens below)) c.2 Available NULIB000009804

Includes bibliographical references and index.

The foundations of entrepreneurship -- Inside the entrepreneurial mind: from ideas to reality -- Designing a competitive business model and building a solid strategic plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful market plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing: debt and equity -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation

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