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Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly, Jr.

By: Peter, J. Paul [author]Contributor(s): Donnelly, James Jr. H [co-author]Material type: Text

TextPublication details: Singapore : McGraw-Hill Education, c2013Edition: Eleventh EditionDescription: xvii, 796 pages : illustrations ; 26 cmISBN: 9789814646093Subject(s): MARKETING MANAGEMENT | MARKETING MANAGEMENT -- CASE STUDIESLOC classification: HF 5415.13 .P48 2013

Contents:

Section 1. Essentials of marketing management -- Section 2. Analyzing marketing problems and cases -- Section 3. Financial analysis for marketing decisions -- Section 4. Marketing management cases -- Section 5. Strategic marketing cases -- Section 6. Developing marketing plans.

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415.13 .P48 2013 (Browse shelf (Opens below))	c.1	Available		NULIB000009807

Includes index.

Section 1. Essentials of marketing management --
Section 2. Analyzing marketing problems and cases --
Section 3. Financial analysis for marketing decisions --
Section 4. Marketing management cases --
Section 5. Strategic marketing cases --
Section 6. Developing marketing plans.

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