Strategic marketing management / Luiz Moutinho and Geoff Southern

By: Moutinho, Luiz [author]Contributor(s): Southern, Geoff [co-author]Material type: TextTextPublication details: Singapore : Cengage Learning Asia Pte Ltd, c2013Edition: Philippine EditionDescription: xxii, 490 pages : illustrations ; 23 cmISBN: 9789814369565Subject(s): MARKETING MANAGEMENT | STRATEGIC PLANNINGLOC classification: HF 5415.13 .M69 2013
Contents:
Part 1. Introduction to marketing and business processes -- Part 2. Future-predicting processes (scenario building and forecasting) -- Part 3. Data management processes -- Part 4. Keeping existing customer processes (order fulfillment) -- Part 5. Getting new customer processes (order acquisition) -- Part 6. Organizational development and co-ordination (infrastructure processes) -- Part 7. The future
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex II
National University - Manila
Gen. Ed. - CBA General Circulation GC HF 5415.13 .M69 2013 (Browse shelf (Opens below)) c.1 Available NULIB000009819

Includes references and index.

Part 1. Introduction to marketing and business processes --
Part 2. Future-predicting processes (scenario building and forecasting) --
Part 3. Data management processes --
Part 4. Keeping existing customer processes (order fulfillment) --
Part 5. Getting new customer processes (order acquisition) --
Part 6. Organizational development and co-ordination (infrastructure processes) --
Part 7. The future

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