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Marketing / O.C. Ferrell, G. Tomas M. Hult and William M. Pride

By: Ferrell, O. C [author]Contributor(s): Hult, G. Tomas M [co-author] | Pride, William M [co-author]Material type: Text

TextPublication details: Andover Cengage Learning 2013Description: 359 pages : illustrations ; 26 cmISBN: 978-1-2859-2206-5Subject(s): MARKETINGLOC classification: HF 5415 .F47 2013

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415 .F47 2013 (Browse shelf (Opens below))	c.1	Available		NULIB000009830

Contents:

1. Strategic marketing management -- 2. The global marketing environment -- 3. Selecting target markets -- 4. Product decisions -- 5. Developing and managing goods and services -- 6. Pricing decision -- 7. Supply-chain management and marketing channels -- 8. Retailing, wholesaling and direct marketing -- 9. Integrated marketing communications -- 10. Advertising and public relations -- 11. Personal selling and sales promotion.

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