Small business management : launching and growing entrepreneurial ventures / Justin G. Longenecker [and three others]
Material type:
TextPublication details: Stamford, CT : Cengage Learning, c2014Edition: 17th editionDescription: xxiv, 706 pages : illustrations ; 28 cmISBN: 9781133947752; 1133947751Subject(s): SMALL BUSINESS -- MANAGEMENTLOC classification: HD 62.7 .S63 2014
Contents:
Entrepreneurship: a world of opportunity -- Starting from a scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Managing growth in the small business -- Cases -- Index -- Appendix A: Sample business plan -- Appendix: Valuing a business
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Books
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HD 62.7 .S63 2014 (Browse shelf (Opens below)) | c.1 | Available | NULIB000009943 |
Includes bibliographical references and index
Entrepreneurship: a world of opportunity -- Starting from a scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Managing growth in the small business -- Cases -- Index -- Appendix A: Sample business plan -- Appendix: Valuing a business
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