Strategic management concepts and cases : a competitive advantage approach / Fred R. David
Material type:
TextPublication details: Boston : Pearson, c2013Edition: 14th editionDescription: xxx, 386, 271 pages : color illustrations ; 28 cmISBN: 9780132664233Subject(s): STRATEGIC PLANNING | STRATEGIC PLANNING--CASE STUDIESLOC classification: HD 30.28 .D38 2013Summary: Summary:
The global economic recovery has created a business environment that is quite different and more complex than before. This new edition of the textbook reveals how to conduct effective strategic planning in this new world order.
Books
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HD 30.28 .D38 2013 (Browse shelf (Opens below)) | c.1 | Available | NULIB000009956 |
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| GC HD 30.28 .B4126 2000 Asia-Pacific cases in strategic management / | GC HD 30.28 .C44 2006 Our feature presentation : strategy / | GC HD 30.28 .D38 2009 Strategic management: concepts and cases / | GC HD 30.28 .D38 2013 Strategic management concepts and cases : a competitive advantage approach / | GC HD 30.28 .D38 2015 c.1 Strategic management : concepts and cases : a competitive advantage approach / | GC HD 30.28 .D38 2015 c.2 Strategic management : concepts and cases : a competitive advantage approach / | GC HD 30.28 .D47 2010 Strategic management : text and cases / |
Contents:
1. The nature of strategic management -- 2. The business vision and mission -- 3. The external assessment -- 4. the internal assessment -- 5. Strategies in action -- 6. Strategy analysis and choice -- 7. Implementing strategies: management and operation issues -- 8. Implementing strategies: marketing, finance/accounting, R&D and MIS Issues -- 9. Strategy review, evaluation and control -- 10. business ethics/ social responsibility / environmental sustainability -- 11. Global/ International issues
Summary:
The global economic recovery has created a business environment that is quite different and more complex than before. This new edition of the textbook reveals how to conduct effective strategic planning in this new world order.
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