Product planning simplified / Philip Roger Marvin

By: Marvin, Philip [author]Material type: TextTextPublication details: New York : American Management Association, c1972Description: xviii, 221 pages : illustrations ; 24 cmISBN: 081445299XSubject(s): PRODUCT MANAGEMENTLOC classification: HD 69 .M37 1972
Contents:
Part One. Finding and Screening -- Part Two. Funding and Auditing -- Part Three. Organizing -- Part Four. Staffing.
Summary: Management development guide expounding successful management practices used in the USA in product development - covers the choice of product, pricing, cost accounting, managerial decision making, marketing, profitability and patentability of new products, industrial research and technology, engineering standards, etc. Diagrams and statistical tables.
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Books Books LRC - Annex
National University - Manila
Gen. Ed. - CBA Relegation Room GC HD 69 .M37 1972 (Browse shelf (Opens below)) Deselected NULIB000005505

Includes index.

Part One. Finding and Screening -- Part Two. Funding and Auditing -- Part Three. Organizing -- Part Four. Staffing.

Management development guide expounding successful management practices used in the USA in product development - covers the choice of product, pricing, cost accounting, managerial decision making, marketing, profitability and patentability of new products, industrial research and technology, engineering standards, etc. Diagrams and statistical tables.

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