The PR masterclass : how to develop a public relations strategy that works / Singleton, Alex
Material type:
TextPublication details: United Kingdom : John Wiley & Son, Inc., c2014Description: xviii, 190 pages ; 25 cmISBN: - 9781118756232
- HD 59 .S64 2014
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National University - Manila | LRC - Annex II General Circulation | Marketing Management | GC HD 59 .S64 2014 (Browse shelf(Opens below)) | c.1 | Available | NULIB000012088 |
Browsing LRC - Annex II shelves, Shelving location: General Circulation, Collection: Marketing Management Close shelf browser (Hides shelf browser)
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| GC HD 59.2 .G74 1998 Marketing corporate image : the company as your number one product / | GC HD 31 .G75f 2014 Fundamentals of management / | GC HD 59 .S363 2015 Effective implementation in practice : integrating public policy and management / | GC HD 59 .S64 2014 The PR masterclass : how to develop a public relations strategy that works / | GC HD 70 .J3W42 1991 Sun Tzu : war and management : application to strategic management and thinking / | GC HF 5415.13 .Y69 2007 Profitable marketing communications : a guide to marketing return on investment / | GC HF 5549.2 .U5 .P96 2013 Human resources management for public and nonprofit organizations : a strategic approach / |
Includes index.
Why public relations campaigns fail - and how to make them succeed -- How to develop a story idea that is newsworthy -- How to build and maintain an effective list of journalists -- How to write an attention-grabbing press release -- Dealing with incoming media enquiries -- How to successfully pitch a letter -- Persuade the public with compelling comment articles -- The secrets of effective television and radio appearances -- How to choose an agency or consultant -- Future learning
This book focuses on media relations. Public relations is undoubtedly broader than just trying to generate media coverage - including everything from event management, to internal staff communications, to advising executives on what to say to regulators.
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