Basic marketing / Gregorio S. Miranda
Material type:
TextPublication details: Manila, Philippines : Interlino Printing Co., Inc., c1979Edition: Revised EditionDescription: xv, 316 pages ; 23 cmSubject(s): LOC classification: - HF 5415 .M57 1979
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National University - Manila | LRC - Annex Relegation Room | Gen. Ed. - CBA | FIL HF 5415 .M57 1979 (Browse shelf(Opens below)) | c.1 | Available | NULIB000012196 |
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| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||
| FIL HF 5415.12.P5 .P75 1987 Principles of marketing management / | FIL HF 5548.35 .C33 1988 Management advisory services : comprehensive review for students and CPA candidates / | FIL HF 5415 .M57 1979 Basic marketing / | FIL HF 5635 .M33 1986 Reviewer/Textbook in Government Accounting / | FIL HF 5635 .P37 1979 c.1 Accounting introductory : Part One / | FIL HF 5635 .P37 1979 c.2 Accounting introductory : Part One / |
Includes bibliographical references and index.
Chapter 1. Marketing: nature and significance -- Chapter 2. The consumer in our economic society -- Chapter 3. Consumer behavior and motivation -- Chapter 4. Channels of distribution -- Chapter 5. The middleman in marketing -- Chapter 6. Cooperative marketing -- Chapter 7. Marketing of agricultural products -- Chapter 8. The marketing of industrial goods -- Chapter 9. The buying function -- Chapter 10. Selling and advertising -- Chapter 11. Transportation and storage -- Chapter 12. Standardization -- Chapter 13. Market finance -- Chapter 14. Market risks -- Chapter 15. Marketing research -- Chapter 16. Marketing management -- Chapter 17. marketing policies -- Chapter 18. The need for consumer education.
This book attempts to guide the young student in understanding marketing in the light of its correct perspective.
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