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Event management for tourism, sports, business and mice : a Philippine perspective / Maria Arlene (Bam) Tuazon-Disimulacion

By: Disimulacion, Maria Arlene Tuazon [author]Material type: Text

TextPublication details: Mandaluyong City : Books Atbp. Publishing Corp., c2016Edition: Second editionDescription: 179 pages : illustrations : 27 cmISBN: 9786214090525Subject(s): SPECIAL EVENTS -- PHILIPPINES -- PLANNING | SPECIAL EVENTS -- PHILIPPINES -- MANAGEMENT | SPORTS AND TOURISM -- PHILIPPINES | CULTURE AND TOURISM -- PHILIPPINESLOC classification: GT 3406 .T83 2016

Contents:

Part I : Overview -- Chapter 1 : Introduction to events -- Chapter 2 : Introduction to event management -- Chapter 3 : M.I.C.E. and special events in the Philippines -- Chapter 4 : Forceps shaping the event industry Part II : Event leadership -- Chapter 5 : Professional and business ethics -- Chapter 6 : Protocol -- Part III : Event planning -- Chapter 7 : Stakeholders -- Chapter 8 : Concept and objectives -- Chapter 9 : Destination and venues -- Chapter 10 : Contracts and bids -- Part IV : Event management -- Chapter 11 : Project management -- Chapter 12: Budget -- Chapter 13 : Program -- Chapter 14 : Production and staging -- Chapter 15 : Exhibit set-up -- Chapter 16 : Catering -- Chapter 17 : Security and risk management -- Part V : Event marketing -- Chapter 18 : Marketing management -- Chapter 19 : Sponsorships -- Part VI : Event evaluation -- Chapter 20 : Quantitative and qualitative techniques.

Summary: THis book is divided into six main sections, namely, the overview of the event industry, event leadership, event planning, event managemnet, event marketing, and event evaluation.

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Books	National University - Manila	National University - Manila	Hospitality Management	Filipiniana	FIL GT 3406 .D57 2016 c.1 (Browse shelf (Opens below))	c.1	Available	NULIB000014955
Books	LRC - Main	National University - Manila	Hospitality Management	Filipiniana	FIL GT 3406 .D57 2016 c.2 (Browse shelf (Opens below))	c.2	Available	NULIB000014956
Books	LRC - Main	National University - Manila	Hospitality Management	Filipiniana	FIL GT 3406 .D57 2016 c.3 (Browse shelf (Opens below))	c.3	Available	NULIB000015745
Books	LRC - Main	National University - Manila	Hospitality Management	Filipiniana	FIL GT 3406 .D57 2016 c.4 (Browse shelf (Opens below))	c.4	Available	NULIB000015746

Includes bibliographical references.

THis book is divided into six main sections, namely, the overview of the event industry, event leadership, event planning, event managemnet, event marketing, and event evaluation.

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