Amazon cover image
Image from Amazon.com

Marketing management / Carmelita M Miranda and Gregorio S Miranda

By: Contributor(s): Material type: TextTextPublication details: Mandaluyong City, Philippines : National Book Store, c2000Edition: THIRD EDITIONDescription: xxi, 301 pages ; 22 cmISBN:
  • 9710860399
Subject(s): LOC classification:
  • HF 5415.1 .G922 2000
Contents:
CHAPTER 1. Introduction -- 2. Managing Marketing Activity -- 3. Marketing and it's environment -- 4. Focus on the consumer -- 5. Marketing Research -- 6. Devising a marketing plan -- 7. Managing Marketing strategies -- 8. Product Planning and Development -- 9. Market and customer behavior -- 10. Industrial Marketing -- 11. Channels of distribution -- 12. Brands and Branding policies -- 13. Package and packaging policies -- 14. Advertising and sales promotion -- 15. Price and Pricing policies -- 16. Sales Management -- 17. Selling Policies and Practices -- 18. Stock control and inventory -- 19. International Marketing.
Summary: Important decisions highlight the problems that executives face in any marketing area.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Marketing Management FIL HF 5415.1 .G922 2000 (Browse shelf(Opens below)) c.1 Available NULIB000012470
Browsing LRC - Annex II shelves, Shelving location: Filipiniana, Collection: Marketing Management Close shelf browser (Hides shelf browser)
FIL HF 5415.1 .D367 1983 c.2 Marketing management in the Philippine setting / FIL HF 5415.1 .D367 1983 c.3 Marketing management in the Philippine setting / FIL HF 5415.1 .D367 1983 c.4 Marketing management in the Philippine setting / FIL HF 5415.1 .G922 2000 Marketing management / FIL HF 5415.1 .G925 1990 Marketing management / FIL HF 5415.1 .M53 2003 c.1 Modules for marketing / FIL HF 5415.1 .M53 2003 c.2 Modules for marketing /

Includes bibliographical references.

CHAPTER 1. Introduction -- 2. Managing Marketing Activity -- 3. Marketing and it's environment -- 4. Focus on the consumer -- 5. Marketing Research -- 6. Devising a marketing plan -- 7. Managing Marketing strategies -- 8. Product Planning and Development -- 9. Market and customer behavior -- 10. Industrial Marketing -- 11. Channels of distribution -- 12. Brands and Branding policies -- 13. Package and packaging policies -- 14. Advertising and sales promotion -- 15. Price and Pricing policies -- 16. Sales Management -- 17. Selling Policies and Practices -- 18. Stock control and inventory -- 19. International Marketing.

Important decisions highlight the problems that executives face in any marketing area.

There are no comments on this title.

to post a comment.