Basic marketing / Gregorio S. Miranda
Material type:
TextPublication details: Manila, Philippines : L & G Business Home, c1997Edition: Fourth Revised EditionDescription: 334 pages ; 22 cmISBN: - 9719143258
- HF 5415 .M67 1997
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National University - Manila | LRC - Annex II Filipiniana | Marketing Management | FIL HF 5415 .M67 1997 (Browse shelf(Opens below)) | c.1 | Available | NULIB000012845 |
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| FIL HF 5415 .M43 2008 c.1 Principles of marketing / | FIL HF 5415 .M43 2008 c.2 Principles of marketing / | FIL HF 5415 .M43 2008 c.3 Principles of marketing / | FIL HF 5415 .M67 1997 Basic marketing / | FIL HF 5415 .Y66 2008 c.1 Principles of marketing / | FIL HF 5415 .Y66 2008 c.2 Principles of marketing / | FIL HF 5415 .Y66 2008 c.3 Principles of marketing / |
Includes bibliographical references.
CHAPTER I. An Overview of marketing -- II. The consumer in our economic society -- III. Consumer Behavior and Motivations -- IV. Channels of Distribution -- V. The Middlemen -- VI. Physical Distribution -- VII. Cooperative Marketing -- VIII. Marketing of Agricultural products -- IX. Industrial Marketing -- X. The buying function -- XI. Selling and advertising -- XII. Transportation and storage -- XIII. Standardization -- XIV. Market Finance -- XV. Market Risks -- XVI. Marketing Research -- XVII. Marketing Management -- XVIII. Marketing Policies -- XIX. The need for consumer education -- XX. Franchising .
A book on marketing if it is to continue serving the needs of professors and students alike must undergo revisions in accord with the observed developments in the field of Marketing.
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