Real marketing / Violeta A. Llanes, Jose Rene Iturralde and Jose M. Pura, Jr.

By:

Llanes, Violeta A [author]

Contributor(s):

Iturralde, Jose Rene;Pura, Jose Jr. M [co-author;co-author]

Material type: Text

TextPublication details: Quezon City, Philippines : Katha Publishing Co, Inc., c1996Description: xii, 297 pages ; 25 cmISBN:

9711501031

Subject(s):

MARKETING -- STUDY AND TEACHING

LOC classification:

HF 5415 .L796r 1996

Contents:

Part one. Foundations of Marketing -- Part two. Marketing Mix Decisions.

Summary: Real Marketing is designed as a basic text for an introductory course in marketing in the Philippines. It provides a comprehensive to the technical, theoretical and practical knowledge of marketing necessary for students to understand the crucial role that marketing plays in the long run success of organizations.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex II Filipiniana	Marketing Management	FIL HF 5415 .L796r 1996 (Browse shelf(Opens below))	c.1	Available		NULIB000012846

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Previous	FIL HF 5415.13 .R64 2015 c.2 The best of marketing Rx : for entrepreneurs, marketing practitioners, and marketing students /	FIL HF 5415.1265 .G37 2010 E-marketing /	FIL HF 5548.4 .A65 2005 Managing to excel : a guide for managers and entrepreneurs /	FIL HF 5415 .L796r 1996 Real marketing /	FIL HF 5415 .A44 1991 Elements of marketing /	FIL HF 5415 .B34 2014 c.1 Marketing basics : a modular approach /	FIL HF 5415 .B34 2014 c.2 Marketing basics : a modular approach /	Next

Includes bibliographical references.

Part one. Foundations of Marketing -- Part two. Marketing Mix Decisions.

Real Marketing is designed as a basic text for an introductory course in marketing in the Philippines. It provides a comprehensive to the technical, theoretical and practical knowledge of marketing necessary for students to understand the crucial role that marketing plays in the long run success of organizations.

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