Grasping the power of narratives / Ma. Lourdes N. Tiquia

By:

Tiquia, Ma. Lourdes N [author]

Contributor(s):

Amatong, Lilibet A [editor]

Material type: Text

TextPublication details: Pasig City, Philippines : Publicus Asia, Inc., c2016Description: 170 pages ; 22 cmISBN:

9789719282440

Subject(s):

POLITICS

LOC classification:

JQ 1431 .T57 2016

Contents:

A View of the forest -- Quasi- The new baseline -- Communication frame -- Framing your opponent -- Pol ads are not commercial ads -- Not all ads can make you win -- Data and analytics -- Social media, social proof, digital out-of-home and non-digital out-of-home.

Summary: GRASPING THE POWER OF NARRATIVES speaks of the need for candidates to be good storytellers of those stories that reveal one’s authentic self and the sense of pride and fulfillment in doing public service.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex Filipiniana	Political Science	FIL JQ 1431 .T57 2016 (Browse shelf(Opens below))	c.1	Available		NULIB000012984

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Previous	FIL JQ 1431 .A66 2008 c.1 Why are Filipinos killing fellow Filipinos? : we as a people have divided into two nations and become a country at war with itself /	FIL JQ 1431 .A66 2008 c.2 Why are Filipinos killing fellow Filipinos? : we as a people have divided into two nations and become a country at war with itself /	FIL JQ 1431 .D38 2015 vol.1 Polmindscape one /	FIL JQ 1431 .T57 2016 Grasping the power of narratives /	FIL JS 7322 .J56 2004 Celebrating Participatory Governance in Nueva Vizcaya /	FIL JS 7322 .P75 [c?] c.1 Primer on the city primer on the province primer on the barangay primer on the municipality.	FIL JS 7322 .P75 [c?] c.2 Primer on the city primer on the province primer on the barangay primer on the municipality.	Next

Includes bibliographical references.

GRASPING THE POWER OF NARRATIVES speaks of the need for candidates to be good storytellers of those stories that reveal one’s authentic self and the sense of pride and fulfillment in doing public service.

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