Start your own business : the only startup book you'll ever need / The Staff of Entrepreneur Media, Inc.

Start your own business :, Start

Includes index.

Part 1. Think -- Introduction -- Taking the plunge -- Good ideal -- Good timing -- Build it or buy it? -- Part 2. Plan -- Choose your target -- If you build it, will they come? -- The name game -- Make it legal -- Plan of attack -- Call in the pros -- Part 3. Fund All in the family -- Nothing ventured, nothing gained -- Looking for loans -- Fed Funds -- Part 4. Prepare -- What's your deal? -- Site seeking -- Looking good -- Stock answers -- It's in the mail -- Charging ahead -- Cover your assets -- Staff smarts -- Perk up -- Part 5. Buy -- Buyer's guide -- Business 24/7 -- Net Works -- Keep in touch -- Part 6. Market -- Brand aid -- Marketing genius -- Talking points -- Sell it! -- Now serving -- Part 7. Engage -- Net sales -- Social studies -- Can you relate? -- Part 8. Profit -- Keeping score -- Making a statement -- On the money -- Pay day -- Tax talk.

Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today's entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.