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Marketing management / Greg W. Marshall and Mark W. Johnston

By: Marshall, Greg W [author]Contributor(s): Johnston, Mark W [co-author]Material type: Text

TextPublication details: New York, NY : McGraw-Hill Education, c2015Edition: 2nd EditionDescription: xxvi, 504 pages : color illustrations ; 28 cmISBN: 9780078028861Subject(s): MARKETING -- MANAGEMENTLOC classification: HF 5415.3 .M3699 2015

Contents:

Part 1. Discover marketing management -- Part 2. Use information to drive marketing -- Part 3. Develop the value offering - the product experience Part 4. Price and deliver the value offering -- Part 5. Communicate the value offering through the elements of integrated marketing communications -- Part 6. Bring it all together - global and performance dimensions

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415.3 .M3699 2015 (Browse shelf (Opens below))	c.1	Available		NULIB000011509

Includes index.

Part 1. Discover marketing management --
Part 2. Use information to drive marketing --
Part 3. Develop the value offering -
the product experience
Part 4. Price and deliver the value offering --
Part 5. Communicate the value offering through the elements of integrated marketing communications --
Part 6. Bring it all together - global and performance dimensions

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