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Effective public relations / Scott M. Cutlip, Allen H. Center, and Glen M. Broom

By: Cutlip, Scott M [author]Contributor(s): Center, Allen H [co-author] | Broom, Glen M [co-author]Material type: Text

TextPublication details: New York : Simon & Schuster, c1994Edition: SEVENTH EDITIONDescription: xvi, 560 pages : illustrations ; 24 cmISBN: 9789813026643Subject(s): MANAGEMENT | PUBLIC REALATIONLOC classification: HD 59 .C98 1994

Contents:

Part I. concepts, practitioners, contexts and origins -- Part II. foundations -- Part III. the main management process -- Part IV. the practice.

Summary: Forty-two years is a long time for a book to dominate a field, but effective public relations has done just that. For six editions, EPR defines the practice of public relation, schooled generations of practitioners, and provided a ready references for those in the calling.

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Graduate Studies	National University - Manila	Gen. Ed - CEAS	General Circulation	GC HD 59 .C98 1994 (Browse shelf (Opens below))	c.1	Available		NULIB000011823

Includes bibliographical references and index.

Part I. concepts, practitioners, contexts and origins -- Part II. foundations -- Part III. the main management process -- Part IV. the practice.

Forty-two years is a long time for a book to dominate a field, but effective public relations has done just that. For six editions, EPR defines the practice of public relation, schooled generations of practitioners, and provided a ready references for those in the calling.

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