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Big data : using smart big data analytics and metrics to make better decisions and improve performance / Bernard Marr

By: Material type: TextTextPublication details: Hoboken, New Jersey : John Wiley & Son, Inc., c2015Description: ix, 246 pages : illustrations ; 22 cmISBN:
  • 9781118965832
Subject(s): LOC classification:
  • HD 30.2 .M348 2015
Contents:
1. Smarter Business -- 2. S = STARTWITH STRATEGY -- 3. M = MEASURE METRICS AND DATA -- 4. A = APPLY ANALYTICS -- 5. R = REPORT RESULTS -- 6. T = TRANSFORM BUSINESS.
Summary: Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Graduate Studies General Circulation Gen. Ed - CEAS GC HD 30.2 .M348 2015 (Browse shelf(Opens below)) c.1 Available NULIB000013491

Includes index.

1. Smarter Business -- 2. S = STARTWITH STRATEGY -- 3. M = MEASURE METRICS AND DATA -- 4. A = APPLY ANALYTICS -- 5. R = REPORT RESULTS -- 6. T = TRANSFORM BUSINESS.

Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably.

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