Hospitality management : A brief introduction / Roy C. Wood

By: Wood, Roy C [author]Material type: TextTextPublication details: Los Angeles : Sage, c2015Description: xvi, 191 pages ; 24 cmISBN: 9781446246955Subject(s): HOSPITALITY INDUSTRY -- MANAGEMENTLOC classification: TX 911.3.M27 .W66 2015
Contents:
Chapter 1: Where are we going? The nature of hospitality management -- Chapter 2: What kind of industry? Structure, strategy and the nature of the hospitality industry -- Chapter 3: A people business? Human resources in the hospitality sector -- Chapter 4: Is your room alright? Accommodation management in hospitality -- Chapter 5: Are you enjoying your meal? Food and beverage management in hospitality -- Chapter 6: Would you like to join our customer loyalty programme? Marketing and consumption in hospitality -- Chapter 7: Can I speak to whoever's in charge? The role of management in hospitality -- Chapter 8: So you give degrees to waiters? Hospitality management education -- Chapter 9: Conclusion: the proof of the pudding?
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Main
National University - Manila
Hospitality Management General Circulation GC TX 911.3.M27 .W66 2015 (Browse shelf (Opens below)) c.1 Available NULIB000011937

Includes bibliographical references and index.

Chapter 1: Where are we going? The nature of hospitality management --
Chapter 2: What kind of industry? Structure, strategy and the nature of the hospitality industry --
Chapter 3: A people business? Human resources in the hospitality sector --
Chapter 4: Is your room alright? Accommodation management in hospitality --
Chapter 5: Are you enjoying your meal? Food and beverage management in hospitality --
Chapter 6: Would you like to join our customer loyalty programme? Marketing and consumption in hospitality --
Chapter 7: Can I speak to whoever's in charge? The role of management in hospitality --
Chapter 8: So you give degrees to waiters? Hospitality management education --
Chapter 9: Conclusion: the proof of the pudding?

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