Includes index.

Defining and developing objectives, strategies, and tactics -- Identifying costs -- Identifying revenue streams -- Soliciting and selecting host cities and venues -- Starting the clock on the sports event planning process -- Understanding the sports event-sponsor relationship -- Teaming with sponsors -- Maximizing and servicing the media partnership -- Activating the sports event marketing plan -- Engaging the community -- Accommodating and managing guests -- Presenting your event -- Working with broadcasters -- Managing for the unexpected -- Reviewing the game tapes -- Planning your future in sports event management and marketing

This updated and expanded resource for real world offers expert advice on how to properly build sports events into successful and financially viable properties.