Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron and Bryan H. Reber
Material type:
TextSeries: Pearson custom libraryPublication details: Boston : Pearson education , c2015Edition: Eleventh Edition Global EditonDescription: 624 pages : color illustrations; 25 cmISBN: 9781292056586Subject(s): PUBLIC RELATIONS | PUBLIC RELATIONS -- UNITED STATESLOC classification: HM 1221 .W5 2015
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National University - Manila | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HM 1221 .W5 2015 (Browse shelf (Opens below)) | c.1 | Available | NULIB000012157 |
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| GC HM 1221 .E84 2006 Ethics in public relations : responsible advocacy / | GC HM 1221 .P83 2014 Public relations practices : managerial case studies and problems / | GC HM 1221 .S45 2014 The Practice of public relations / | GC HM 1221 .W5 2015 Public relations : strategies and tactics / | GC HM 1261 .B83 2014 The empathic leader : an effective management model / | GC HM 141 .G37 1995 Leading minds : an anatomy of leadership | GC HM 263 .B47 1952 Public relations / |
Includes bibliographical references and index.
Part 1. role -- Part 2. Process -- Part 3. strategy -- Part 4. Tactics -- Part 5. Application .
This new edition is consistent in offering a comprehensive overview of today's public relations practice on the local, national and international level. The suggestions of adopters and reviewers regarding the 10th edition have been given serious consideration and have helped make this edition even better than the last one.
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