Business development : how to win profitable customers and clients / Ian Cooper
Material type:
TextPublication details: England : Pearson, c2012Description: xvi, 176 pages ; 25 cmISBN: 9780273759539Subject(s): BUSINESS DEVELOPMENT | BUSINESS PLANNINGLOC classification: HD 30.28 .C6632 2012
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Books
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LRC - Annex | National University - Manila | General Education | General Circulation | GC HD 30.28 .C6632 2012 c.1 (Browse shelf (Opens below)) | c.1 | Available | NULIB000012171 | |
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LRC - Annex | National University - Manila | General Education | General Circulation | GC HD 30.28 .C6632 2012 c.2 (Browse shelf (Opens below)) | c.2 | Available | NULIB000012172 |
Includes index.
The 21 commonsense business development truths -- Asking the right business questions : a toolkit for business development -- The 20 business development pricing tools, truths and techniques -- Introducing the business development priorities -- Priority 1 - convert leads, opportunities and enquiries into profitable business -- Priority 2 - develop more business from existing customers and clients -- Priority 3 - externalise business development efforts to generate new leads, opportunities and enquiries -- Personal performance business development skills -- Pulling it all together ... making it happen
This book serves as a salient reminder that your business is failing if it doesn't treat the customer as king in all it does.
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