Basic marketing / Gregorio S. Miranda
Material type:
TextPublication details: Manila, Philippines : Interlino Printing Co., Inc., c1979Edition: Revised EditionDescription: xv, 316 pages ; 23 cmSubject(s): MARKETING | BUSINESSLOC classification: HF 5415 .M57 1979
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Books
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LRC - Annex | National University - Manila | Gen. Ed. - CBA | Relegation Room | FIL HF 5415 .M57 1979 (Browse shelf (Opens below)) | c.1 | Available | NULIB000012196 |
Includes bibliographical references and index.
Chapter 1. Marketing: nature and significance -- Chapter 2. The consumer in our economic society -- Chapter 3. Consumer behavior and motivation -- Chapter 4. Channels of distribution -- Chapter 5. The middleman in marketing -- Chapter 6. Cooperative marketing -- Chapter 7. Marketing of agricultural products -- Chapter 8. The marketing of industrial goods -- Chapter 9. The buying function -- Chapter 10. Selling and advertising -- Chapter 11. Transportation and storage -- Chapter 12. Standardization -- Chapter 13. Market finance -- Chapter 14. Market risks -- Chapter 15. Marketing research -- Chapter 16. Marketing management -- Chapter 17. marketing policies -- Chapter 18. The need for consumer education.
This book attempts to guide the young student in understanding marketing in the light of its correct perspective.
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