Advertising principles : Marketing communications approach / Ruby F. Alminar-Mutya

By: Mutya, Ruby F. Alminar- [author]Material type: TextTextPublication details: Mandaluyong City : National Book Store, c2007Description: ix, 195 pages ; 23 cmSubject(s): ADVERTISING -- PHILIPPINES | COMMUNICATION IN MARKETING -- PHILIPPINESLOC classification: HF 5821 .M99 2007
Contents:
CHAPTER 1. Introduction to advertising -- 2. The advertising media: Broadcast -- 3. The advertising media: Print -- 4. The advertising media: out of home and direct response -- 5. Other elements of the marketing communications/promotional mix --6. Advertising organization and its legal environment.
Summary: This book is presented in a theoretical approach complemented by practical applications involving activity oriented exercises and topics for discussion.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex II
National University - Manila
Gen. Ed. - CBA Filipiniana FIL HF 5821 .M99 2007 (Browse shelf (Opens below)) c.1 Available NULIB000012201

Includes bibliographical references.

CHAPTER 1. Introduction to advertising -- 2. The advertising media: Broadcast -- 3. The advertising media: Print -- 4. The advertising media: out of home and direct response -- 5. Other elements of the marketing communications/promotional mix --6. Advertising organization and its legal environment.

This book is presented in a theoretical approach complemented by practical applications involving activity oriented exercises and topics for discussion.

There are no comments on this title.

to post a comment.

© 2021 NU LRC. All rights reserved.Privacy Policy I Powered by: KOHA