Advertising / Julita R. Gomez and Lilia B. Arante
Material type:
TextPublication details: Mandaluyong City : National Book Store, c1986Description: ix, 206 pages : illustrations ; 23 cmISBN: 971083097XSubject(s): BUSINESS | ADVERTISING -- PROMOTIONLOC classification: HF 5821. G66 1986
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | Relegation Room | FIL HF 5821 .G66 1986 (Browse shelf (Opens below)) | c.1 | Available | NULIB000012265 |
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| FIL HF 5635 .S56 1977 c.2 Intermediate Accounting : Financial Accounting (Part One) / | FIL HF 5635 .S56 1977 c.3 Intermediate Accounting : Financial Accounting (Part One) / | FIL HF 5726 .B87 1986 Business and technical English for college / | FIL HF 5821 .G66 1986 Advertising / | FIL HG 1886 .B36 1973 c.1 Bankings law of the Philippines : as amended by Presidential decrees / | FIL HG 1886 .B36 1973 c.2 Bankings law of the Philippines : as amended by Presidential decrees / | FIL HG 2035 .F35 1981 c.1 Cooperatives : (kilusang bayan) / |
Includes bibliographical references and index.
Chapter 1. Nature and scope of advertising -- Chapter 2. A glimpse of advertising -- Chapter 3. Data base for advertising: The Social environment -- 4. Advertising appeals: motivators of behaviors -- 5. The advertising department: the client -- 6. The advertising agency: fountain of creative and advertising -- 7. The media: conveyors of the advertising message -- 8. Research: The base of the advertising pyramid -- 9. The broadcast media: radio and television.
The book emphasizes the creative and imaginative skills needed in the preparation and planning of advertising and sales promotion.
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