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Marketing cases : using the case study method / Felix M. Lao, Jr.

By: Lao Jr., Felix M [author]Material type: Text

TextPublication details: Pasig City : Anvil Publishing Inc., c1997Description: v, 588 pages ; 27 cmISBN: 9712706664Subject(s): MARKETING -- MANAGMENT -- CASE STUDIESLOC classification: HF 5415.12 .L36 1997

Contents:

Chapter 1 : The Marketing case study method -- Chapter 2 : How to write a marketing case -- Chapter 3 : Handling marketing case discussions -- Chapter 4 : Marketing teaching strategies -- Chapter 5 : Performa marketing case reports -- Chapter 6 : Real-life marketing cases.

Summary: Marketing cases is a comprehensive textbook on the case study method, precisely written for marketing students, professors, marketers, entrepreneurs and even for neophytes in the business fields with no actual case exposures.

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Main	National University - Manila	Gen. Ed - CTHM	Filipiniana	FIL HF 5415.12 .L36 1997 (Browse shelf (Opens below))	c.1	Available		NULIB000012462

Includes index and bibliographical references.

Marketing cases is a comprehensive textbook on the case study method, precisely written for marketing students, professors, marketers, entrepreneurs and even for neophytes in the business fields with no actual case exposures.

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