Elements of marketing / Ruby F. Alminar-Mutya
Material type:
TextPublication details: Mandaluyong City : National Book Store, c2000Edition: THIRD EDITIONDescription: xviii, 293 pages ; 22 cmISBN: 9710860984Subject(s): MARKETINGLOC classification: HF 5415.1 .M99 2000 
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| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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LRC - Annex II | National University - Manila | Marketing Management | Filipiniana | FIL HF 5415.1 .M99 2000 c.1 (Browse shelf (Opens below)) | c.1 | Available | NULIB000012463 | |
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LRC - Annex II | National University - Manila | Marketing Management | Filipiniana | FIL HF 5415.1 .M99 2000 c.2 (Browse shelf (Opens below)) | c.2 | Available | NULIB000012464 |
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| FIL HF 5415.1 .M53 2003 c.2 Modules for marketing / | FIL HF 5415.1 .M53 2003 c.3 Modules for marketing / | FIL HF 5415.1 .M99 2000 c.1 Elements of marketing / | FIL HF 5415.1 .M99 2000 c.2 Elements of marketing / | FIL HF 5415.2 .R64 2016 c.1 User-friendly marketing research / | FIL HF 5415.2 .R64 2016 c.2 User-friendly marketing research / | FIL HF 5415.2 .R64 2016 c.3 User-friendly marketing research / |
Includes bibliographical references.
1. The Marketing Systems: its Nature and the Elements -- 2. The Product -- 3. Pricing objectives and price determination -- 4. Channels of distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers cooperatives -- 9. Relationship Marketing and Marketing Communication -- 10. Global Marketing.
Principles, practices and systems are explained using the elements of the marketing mix, where the components are arranged accordingly per chapter.
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