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Modules for marketing / Shirley I. Mendoza

By: Mendoza, Shirley I [author]Material type: Text

TextPublication details: Manila : Rex Book Store, c2003Edition: First EditionDescription: ix, 184 pages : illustrations ; 23 cmISBN: 9712337472Subject(s): MARKETINGLOC classification: HF 5415.1 .M53 2003

Contents:

Module I Marketing in the Philippines: principles of product -- market strategy: An overview of marketing -- Marketing in the Philippines: a perspective -- Marketing consumer and industrial goods -- Module II Marketing Functions: Marketing research and information system for decision-making -- Product planning and standardization -- Transportation and warehousing and channels of distribution -- Pricing, buying and risk management -- Module III Promotion Mix -- Module IV Marketing in the Society: a Social Responsibility: Entrepreneurship or a career in marketing -- Consumerism and consumer education in the Philippines.

Summary: It is written to supplement reading materials in the field of marketing and help students in their study of the subject matter.

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Books	LRC - Annex II	National University - Manila	Marketing Management	Filipiniana	FIL HF 5415.1 .M53 2003 c.1 (Browse shelf (Opens below))	c.1	Available	NULIB000012467
Books	LRC - Annex II	National University - Manila	Marketing Management	Filipiniana	FIL HF 5415.1 .M53 2003 c.2 (Browse shelf (Opens below))	c.2	Available	NULIB000012468
Books	LRC - Annex II	National University - Manila	Marketing Management	Filipiniana	FIL HF 5415.1 .M53 2003 c.3 (Browse shelf (Opens below))	c.3	Available	NULIB000012469

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Previous	FIL HF 5415.1 .G922 2000 Marketing management /	FIL HF 5415.1 .G925 1990 Marketing management /	FIL HF 5415.1 .M53 2003 c.1 Modules for marketing /	FIL HF 5415.1 .M53 2003 c.2 Modules for marketing /	FIL HF 5415.1 .M53 2003 c.3 Modules for marketing /	FIL HF 5415.1 .M99 2000 c.1 Elements of marketing /	FIL HF 5415.1 .M99 2000 c.2 Elements of marketing /	Next

Includes bibliographical references.

Module I Marketing in the Philippines: principles of product --
market strategy: An overview of marketing --
Marketing in the Philippines: a perspective --
Marketing consumer and industrial goods --
Module II Marketing Functions: Marketing research and information system for decision-making --
Product planning and standardization --
Transportation and warehousing and channels of distribution --
Pricing, buying and risk management --
Module III Promotion Mix --
Module IV Marketing in the Society: a Social Responsibility: Entrepreneurship or a career in marketing --
Consumerism and consumer education in the Philippines.

It is written to supplement reading materials in the field of marketing and help students in their study of the subject matter.

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