Marketing management / Carmelita M Miranda and Gregorio S Miranda
Material type:
TextPublication details: Mandaluyong City : National Book Store, c2000Edition: THIRD EDITIONDescription: xxi, 301 pages ; 22 cmISBN: 9710860399Subject(s): MARKETING | MARKETING -- MANAGEMENTLOC classification: HF 5415.1 .G922 2000
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
|
Books
|
LRC - Annex II | National University - Manila | Marketing Management | Filipiniana | FIL HF 5415.1 .G922 2000 (Browse shelf (Opens below)) | c.1 | Available | NULIB000012470 |
Browsing National University - Manila shelves, Shelving location: Filipiniana, Collection: Marketing Management Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| FIL HD 57.7 .C82 2007 The leadership relationship : the RISC model of relationship building / | FIL HF 5415.1 .D367 1983 c.2 Marketing management in the Philippine setting / | FIL HF 5415.1 .D367 1983 c.3 Marketing management in the Philippine setting / | FIL HF 5415.1 .G922 2000 Marketing management / | FIL HF 5415.1 .G925 1990 Marketing management / | FIL HF 5415.1 .M53 2003 c.1 Modules for marketing / | FIL HF 5415.1 .M53 2003 c.2 Modules for marketing / |
Includes bibliographical references.
CHAPTER 1. Introduction -- 2. Managing Marketing Activity -- 3. Marketing and it's environment -- 4. Focus on the consumer -- 5. Marketing Research -- 6. Devising a marketing plan -- 7. Managing Marketing strategies -- 8. Product Planning and Development -- 9. Market and customer behavior -- 10. Industrial Marketing -- 11. Channels of distribution -- 12. Brands and Branding policies -- 13. Package and packaging policies -- 14. Advertising and sales promotion -- 15. Price and Pricing policies -- 16. Sales Management -- 17. Selling Policies and Practices -- 18. Stock control and inventory -- 19. International Marketing.
Important decisions highlight the problems that executives face in any marketing area.
There are no comments on this title.