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Basic marketing / Gregorio S. Miranda

By: Miranda, Gregorio S [author]Material type: Text

TextPublication details: Manila : L & G Business House, c1997Edition: Fourth Revised EditionDescription: 334 pages ; 22 cmISBN: 9719143258Subject(s): MARKETING | MARKETING -- PHILIPPINESLOC classification: HF 5415 .M67 1997

Contents:

CHAPTER I. An Overview of marketing -- II. The consumer in our economic society -- III. Consumer Behavior and Motivations -- IV. Channels of Distribution -- V. The Middlemen -- VI. Physical Distribution -- VII. Cooperative Marketing -- VIII. Marketing of Agricultural products -- IX. Industrial Marketing -- X. The buying function -- XI. Selling and advertising -- XII. Transportation and storage -- XIII. Standardization -- XIV. Market Finance -- XV. Market Risks -- XVI. Marketing Research -- XVII. Marketing Management -- XVIII. Marketing Policies -- XIX. The need for consumer education -- XX. Franchising .

Summary: A book on marketing if it is to continue serving the needs of professors and students alike must undergo revisions in accord with the observed developments in the field of Marketing.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Marketing Management	Filipiniana	FIL HF 5415 .M67 1997 (Browse shelf (Opens below))	c.1	Available		NULIB000012845

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Includes bibliographical references.

CHAPTER
I. An Overview of marketing -- II. The consumer in our economic society -- III. Consumer Behavior and Motivations -- IV. Channels of Distribution -- V. The Middlemen -- VI. Physical Distribution -- VII. Cooperative Marketing -- VIII. Marketing of Agricultural products -- IX. Industrial Marketing -- X. The buying function -- XI. Selling and advertising -- XII. Transportation and storage -- XIII. Standardization -- XIV. Market Finance -- XV. Market Risks -- XVI. Marketing Research -- XVII. Marketing Management -- XVIII. Marketing Policies -- XIX. The need for consumer education -- XX. Franchising .

A book on marketing if it is to continue serving the needs of professors and students alike must undergo revisions in accord with the observed developments in the field of Marketing.

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