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Real marketing / Violeta A. Llanes, Jose Rene Iturralde and Jose M. Pura, Jr.

By: Llanes, Violeta A [author]Contributor(s): Iturralde, Jose Rene [co-author] | Pura, Jose Jr. M [co-author]Material type: Text

TextPublication details: Quezon City : Katha Publishing Co., Inc. c1996Description: xii, 297 pages ; 25 cmISBN: 9711501031Subject(s): MARKETING -- STUDY AND TEACHINGLOC classification: HF 5415 .L796r 1996

Contents:

Part one. Foundations of Marketing -- Part two. Marketing Mix Decisions.

Summary: Real Marketing is designed as a basic text for an introductory course in marketing in the Philippines. It provides a comprehensive to the technical, theoretical and practical knowledge of marketing necessary for students to understand the crucial role that marketing plays in the long run success of organizations.

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Marketing Management	Filipiniana	FIL HF 5415 .L796r 1996 (Browse shelf (Opens below))	c.1	Available		NULIB000012846

Includes bibliographical references.

Part one. Foundations of Marketing -- Part two. Marketing Mix Decisions.

Real Marketing is designed as a basic text for an introductory course in marketing in the Philippines. It provides a comprehensive to the technical, theoretical and practical knowledge of marketing necessary for students to understand the crucial role that marketing plays in the long run success of organizations.

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