Elements of marketing / Ruby Fernandez Alminar

By: Alminar, Ruby Fernandez [author]Material type: TextTextPublication details: Mandaluyong City : National Book Store, c1991Description: xii, 194 pages ; 23 cmISBN: 9710850393Subject(s): MARKETINGLOC classification: HF 5415 .A44 1991
Contents:
1. The Marketing System: Its Nature and the Elements -- 2. The Product -- 3. Pricing Objectives and Price Determination -- 4. Channels of Distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers Cooperatives.
Summary: This work was conceived to supplement teaching materials made by a local authors in the field of marketing.
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex II
National University - Manila
Marketing Management Filipiniana FIL HF 5415 .A44 1991 (Browse shelf (Opens below)) c.1 Available NULIB000012847

Includes bibliographical references.

1. The Marketing System: Its Nature and the Elements -- 2. The Product -- 3. Pricing Objectives and Price Determination -- 4. Channels of Distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers Cooperatives.

This work was conceived to supplement teaching materials made by a local authors in the field of marketing.

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